• INS Management is a full service sports management company, delivering a wide variety of services to clients.

    We apply integrity and trust in everything we do, allowing us to build long lasting relationships throughout the world of sport.

    Our Philosophy


Our core values have been built around quality not quantity, and we have assembled a collective of specialists designed to help guide an athlete at every stage of their journey.

In combining these experts in law, finance, corporate solutions, talent management and media solutions, we have created a unique proposition for all sports men and women.

We make client welfare a priority and always provide the best possible advice for each individual and their families.

We apply integrity and trust in everything we do, allowing us to build long lasting relationships throughout the world of sport and business.

Some of the people
we work with

Serge Betsen

Wasps, Biarritz, Barbarians & France

Iain Dowie

Luton, West Ham, Southampton & Northern Ireland

Andy Gomarsall

Wasps, Gloucester, Harlequins & England

Neil Mellor

Liverpool, West Ham, Preston & Sheffield Wednesday

Matt Perry

Bath, Barbarians, England & British & Irish Lions

Peter Scrivener

Wasps, Barbarians, England A & England 7s

Simon Shaw

Wasps, Bristol, Toulon, Barbarians, England & British & Irish Lions

Roger Uttley

Wasps, England & British & Irish Lions


The global world of sport faces unique challenges in an ever changing environment. This means proper representation for its athletes is now more important than ever.

We believe we have the market knowledge and business experience to provide a more holistic service to athletes.

Giving our clients access to a vast network of specialists, we feel we have all the expertise needed to create a successful career on and off the field.

We aim to help athletes make better strategic decisions on their careers, sponsorships and business arrangements.

Our focus is on the long term guidance of our clients, and our philosophy is to nurture talent in the correct way to allow it to flourish.

Commercial Rights

Maintaining a balanced lifestyle as an athlete requires a huge amount of dedication and focus, our job is to translate that focus into an effective package off the field for our clients.

Our team will manage all commercial aspects for our clients from contracts, sponsorships, image rights and media opportunities.

Sports men and women are brands in their own right, and it is vital that we ensure the individual's behaviour is suitable and in no way detracts from their brand.

Identifying an athlete's image rights, along with valuing and protecting them, is a complex but essential exercise. We have all the in-house expertise to structure these deals to maximise the client's benefits.

We will ensure our clients are media trained and confident communicators, so they will feel prepared for any opportunity and comfortable with any public appearances.


We advise our clients throughout their sporting career and into retirement, helping them to achieve their maximum potential in life.

The long-term welfare of our clients is of paramount importance to us, and we know that obtaining the best education and development is vital.

We help to source opportunities not only within but also outside of sport, making sure they receive the best advice and are prepared for the journey ahead.


Sourcing strategic partners and sponsorship opportunities ensures our clients assets are leveraged to achieve their maximum potential.

We help some of the world's most forward thinking organisations create sponsorship platforms that attract global brands.


Through our partnership with Klas International we are able to provide a network of trusted partnerships within the world of finance and business.

Our clients have access to this exclusive network of great companies for day to day advice on all aspects of their life choices. Areas include wealth management, insurance (personal and sporting), accountancy, foreign exchange, banking, legal services, property advice, car purchasing/financing and many others.


Our team source, arrange and implement corporate hospitality events for our partners, securing the best rates and opportunities to provide a unique solution.

Whether you are looking for corporate hospitality to entertain clients or staff, we can provide a wide variety of options to suit your budget and requirements.


If you have a project in mind or would like more information about how we could work together, we would love to hear from you.

[email protected]

+44 (0)151 305 1254

301 Tea Factory
Wood Street
L1 4DQ